My Story

Welcome to this snapshot of my work as a fractional communications leader.

I began my career in radio, and have worked in B2B, technology and consumer PR for more than 25 years. I have held fractional roles as Communications Director at organisations such Level 3 (now CenturyLink) and IFS, as well as Associate Director at Noiseworks, and more.

I have the perspective of having worked both in-house and agency-side, enriched by having run my own businesses (successfully selling one of them).

At ease with large, matrixed organisations, my affinity lies in collaborating with fast-paced environments and working with dynamic start-ups, scale-ups, and change-ups - companies with a distinctive attitude and a compelling story waiting to be shared.

Professional achievements include:-
+ Simple, impactful storytelling and creating high value content assets that track back to deals won and feature in company top 5 downloads
+ Led a global comms team to grow earned PR coverage by >130% YoY
+ Building compelling stories for Tier One coverage: Sky TV, BBC Click, The Times, FT, Forbes, CNBC etc.
+ Driven internak & external comms during company re-brand, and major product launches
+ Designed and built CEO and executive comms from the ground up
+ Overseen successful positioning in many highly influential analyst reports such as Gartner Magic Quadrants, to Forrester Waves and IDC Marketscapes
+ Led communications during M&A activity
+ Designed influencer programmes
+ Recruited agency networks from scratch, creating globally synchronised systems

Fluent in the full communications mix, from PR to analyst relations, I have also run change workshops for clients such as The Post Office, HSBC, The Knightsbridge, the NHS and more. An NLP Master Practitioner, I am also a certified goal mapping practitioner, LEGO SERIOUS PLAY facilitator and mentor.

Follow me on LinkedIn

"Over the last year, I've seen Natalie build a high performing executive communications program from the ground-up. She has simplified our company messaging, including how we communicate what we're all about. She has established smoother processes for our media relations agencies, brought new ideas, and new initiatives to reach our big and ambitious goals. All around, a stellar colleague and even better human being."

Lyndsey Rojas, CMO

My Experience

I am proud to have collaborated with a diverse range of customer organisations. My relationship with these companies has been instrumental in shaping my success, and I am grateful for the trust they have placed in me.